About Us
AdRate is an intelligent TikTok advertising tool developed by New Rate, designed to reduce labor costs and improve ad efficiency and performance through a series of automation features. This ultimately leads to a higher return on investment (ROI) for advertisers.
New Rate has established a deep partnership with TikTok for Business. Over the past few years, by integrating the TikTok Marketing API, New Rate has researched the advertising habits and pain points of numerous advertisers, leading to the development and continuous upgrading of many features within AdRate. 
It has received unanimous praise from users, helping advertisers save millions of dollars in ad costs. AdRate has become an indispensable tool for many advertising professionals.
Our Mission
To accelerate the transition from human- to machine-led ad optimization.
We're building the future of ad management: an autonomous ad-optimization machine that can think and execute like the best performance marketers in the world. The AdRate platform empowers Ecom businesses by saving time and making their advertising budgets more profitable
Run Ads Better than Humanly Possible
Our Core Values
Forge Ahead
In the online advertising industry, it’s crucial to make a lot of progress quickly. Slow progress is no progress. This is our bread and butter. We must move faster than the ad platforms themselves and deliver the most cutting-edge technology solutions to provide a strong ROI on our platform.
Be a Pro in Your Profession
For us, a Pro is someone who lives and breathes their craft. We are passionate about what we do and respect our professions.
Default to Positivity
We think positive-first. Where others see a problem, we see an opportunity. We think of solutions, not issues. Positive thinking makes everything more fun, and when we enjoy what we do, we create incredible products.
